Choose your clients

Choosing Your Clients, Building Your Brand

Whenever I am back in The Netherlands I try to book a day in my…

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To Compete or not to Compete

To compete or not to compete

Some time ago in a group somewhere on Facebook, there was a discussion among business…

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Positioning Costa del Sol

Why Any Business Needs Positioning

This week I realized this is my 25th year working in marketing. I love it…

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