Pepita Bos is the marketing expert on the Costa del Sol. Having worked in marketing and branding positions since the early 90s, from 1997 onwards Pepita Bos has worked as an independent consultant with companies large and small to successfully set up Marketing, Branding, and Communication programs and strategies. She worked in industries such as food, banking, energy, online retail, internet services, education, computer peripherals, advertising, mail etc. She has reorganized marketing departments and helped organizations become more customer-led.
Before Dots ‘n Ink Marketing & Media, Pepita worked for clients such as: Nielson Marketingcommunicatie, Doorrood, Post.nl, KincaidFisher, City of The Hague, DSB Bank International, Wehkamp, Rijksmuseum, Delft Technical University, Nuon, D’Arcy, Freeler, Innovam Groep, ING Bank Netherlands, Publicis, Scoot, Elsevier Science Publishers.
Her motto is “Marketing is everything and everything is marketing”, a quote by Regis McKenna, as Pepita believes that marketing is a critical success factor for businesses if they want to succeed. She also views marketing as more than promoting a product or service.
Pepita taught part-time at The Hague University. She herself studied Business Administration (Nyenrode Business University), International Management with a specialization in International Marketing (Thunderbird School of Global Management, USA), and Strategic Management (Tias School for Business and Society). She trained with Facebook marketers Mari Smith, Dennis Yu, and Jon Loomer, to develop an expertise in Facebook marketing and advertising. As such Pepita never stops actively learning about a variety of business topics.
Pepita is a true analyst and solver of problems; pragmatic as well as philosophical. Her problem solving skills combined with her uncanny sense of intuition help clients to grow their business with practical solutions. With straight talk, humor and a clear vision of the big picture, Pepita is a cheerleader for businesses looking to make themselves more successful.
Pepita is also a part-time lecturer in integrated marking at the master program of MIUC in Marbella, Costa del Sol.
Born and raised in The Netherlands, Pepita has lived in the US and France, and currently divides her time between The Netherlands and Spain. Within Dots ‘n Ink Marketing & Media Pepita is responsible for strategy development and client contacts. Learning, knowledge sharing, teaching, problem solving, helping, and laughing are what drive Pepita. In her free time Pepita loves to read, photograph, dance, and hang out with her friends, family, and dogs.